Product Manager

Federica Donald

I bridge design, engineering, and user empathy to create products that feel effortless. With an electrical engineering background, I approach product challenges holistically—understanding both the technical complexity and the human experience.

Explore My Work My Approach

My Approach

I believe the best products emerge when everyone on the team truly understands what we're building and why. That's why I champion "super visibility" across all functions—because when engineers understand user pain points and designers grasp technical constraints, magic happens.

My journey from electrical engineering to product management taught me that the most elegant solutions come from understanding both the technical complexity and the human experience. I think deeply about how users feel when they interact with our products, not just what they do.

Currently, I'm fascinated by top-of-funnel engagement and using analytics to drive revenue growth. My engineering background gives me a unique lens for interpreting data and making technical trade-offs that actually matter to users.

My Philosophy

Holistic Thinking

Every decision ripples through the entire product ecosystem. I approach challenges with the big picture in mind.

User Empathy

Understanding not just what users do, but how they feel. The emotional journey matters as much as the functional one.

Technical Depth

My engineering background means I can speak the language of developers and make informed technical decisions.

Core Capabilities

My unique blend of technical depth, user empathy, and strategic thinking drives product success.

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Technical Product Leadership

Electrical engineering background enables me to bridge technical complexity with user needs, making informed decisions about architecture, performance, and scalability.

System Architecture Technical Trade-offs Performance Optimization

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Growth & Analytics

Data-driven approach to top-of-funnel engagement, using analytics to identify opportunities and drive revenue growth through strategic product decisions.

Funnel Analysis A/B Testing Revenue Optimization

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Cross-functional Collaboration

Championing "super visibility" across teams—ensuring engineers understand user pain points and designers grasp technical constraints for better outcomes.

Team Alignment Stakeholder Management Communication

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User Research & Empathy

Deep understanding of user emotions and behaviors, not just actions. Focusing on how users feel when interacting with products to create meaningful experiences.

User Interviews Journey Mapping Emotional Design

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Holistic Product Thinking

Approaching challenges with the big picture in mind, understanding how every decision ripples through the entire product ecosystem and user experience.

Systems Thinking Strategic Planning Impact Analysis

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